Jai Du (Spain-Bilbao) starts her professional career as a business consultant in 2000, mainly working for banks and government institutions where she normally spent more than 12 hours/day. In 2008, thanks to a tragic accident and kidnapping suffered in Africa, which almost ends up with her life, she realizes about the lack of sense of passing life working at offices such amount of hours. Thus, she decides to fulfill her real life mission by starting talking and writing about the topics that nobody from her social and job sector would talk freely due to the fear of being fired or excluded. So, she becomes an artist with a hidden identity under the alter ego of Jai Du. In her first video performances emerge topics such as the internal conflicts and dependencies that the System’s rules produce in the citizens (the idea of personal success based only on “specific” professional careers, the current roles of the women in the different job sectors, the migration of people in search of a prosperous country, etc.). Currently, her work involves the concept of the collective unconsciousness (C.G.Jung) and, the use of archetypes and mathematic series in order to create/activate specific emotions in the audience.