PAULA LAFUENTE @tachar_la

@tachar_la es un proyecto generado específicamente para la red social instagram. Se propone como un ejercicio de resistencia o un rito contemporáneo de extrañamiento que desplaza las expectativas de la imagen generada para ser compartida, consumida y almacenada en la red. El cuerpo-imagen se formaliza en su tránsito cotidiano a través de residuos lumínicos y monocromos: rojos, negros, violetas y rosas marcan una visualidad particular en el log in, sign up, punto com.

@tachar_la is a work specifically created for Instagram. It is thought as a resistance activity or a contemporary estrangement ritual which sets aside the expectations of the image meant to be shared, consumed and stored in the network. The body-image gets formalised in its daily basis by light-monochrome residues: red, black, violet and pink colours set a particular gaze towards log-in, sign-up, .com. 

 By its exhibition format, it is presented as an assemblage of videos shown on television. Skin and body blink through the screen while offering a digital organism. Image becomes tactile and the listening is proposed via the capture of the sound in its documentary format. 

This work seeks to activate auditive and visual resources from an experimental trip through the simultaneous playback of some of the videos in real time and the interaction of the body as a sound element.