For this piece, Ok\u00f3n convinced both a McDonald\u2019s manager to grant him access for an overnight shoot and a McDonald\u2019s loyal customer to participate as a model.The resulting work references the way in which the body is tricked and, above all, dehumanized by the corporate environment. In this sense, the site itself acquires a symbolic nature: McDonald\u2019s, as a representative of corporate culture, references the way in which \u201cconsumer society\u201d alienates the human body. In Freedom Fries the obese body becomes the evidence of a neoliberal system which ideology promotes an idea of freedom based on disproportionate consumption and the continuous promotion of low self-esteem. In such a context, the work points out the irony of how, in the name of Freedom, we have become prisoners of our own bodies.<\/p>\n\n\n\n
Freedom Fries documents the consequences of an economic and political system that has eroded our agency so deeply that we have lost not only the connection with other species and other human beings, but we have also become alienated from our own corporality.<\/p>\n","protected":false},"excerpt":{"rendered":"
For this piece, Ok\u00f3n convinced both a McDonald\u2019s manager to grant him access for an overnight shoot and a McDonald\u2019s<\/p>\n","protected":false},"author":1,"featured_media":7153,"template":"","meta":[],"movie_genre":[239],"movie_tag":[259,507,511,1113,424],"class_list":["post-7145","movie","type-movie","status-publish","has-post-thumbnail","hentry","movie_genre-video","movie_tag-259","movie_tag-best-off-2025-fonlad-en","movie_tag-festival-2025-en","movie_tag-hybrid2026-en","movie_tag-simbolism"],"yoast_head":"\n