{"id":15707,"date":"2025-11-26T20:18:44","date_gmt":"2025-11-26T19:18:44","guid":{"rendered":"https:\/\/proyector.info\/work\/per-capita\/"},"modified":"2025-11-26T20:19:56","modified_gmt":"2025-11-26T19:19:56","slug":"per-capita","status":"publish","type":"movie","link":"https:\/\/proyector.info\/en\/work\/per-capita\/","title":{"rendered":"Per Capita"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How to wake up a numb people who had everything, who had bought all the dreams that money can buy and knew it had been a bargain? Since its emergence, the car has been one of the greatest symbols and the apotheosis of consumption, synthesizing the contradictions of the machine age. Today a nervous civilization circulates through the tangle of streets, avenues and highways, whose mark is the individual in movement and speed. In this short film, the consequences of this obsession are represented by the anguish, desire and violence of a bored white middle class. The images are the narrative link and suggest temporal, spatial and psychological changes of the characters. PER CAPITA is an audiovisual reflection on the psychological impact of the consumer society on the individual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Written in 2013, Per Capita is the last work of a trilogy started in 2008 by artist Lia Let\u00edcia, along with two video installations, N\u00e3o H\u00e1 Vaga (2008) and Flux (2010).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to wake up a numb people who had everything, who had bought all the dreams that money can buy<\/p>\n","protected":false},"author":1,"featured_media":15706,"template":"","meta":[],"movie_genre":[239,220],"movie_tag":[777,778],"class_list":["post-15707","movie","type-movie","status-publish","has-post-thumbnail","hentry","movie_genre-video","movie_genre-video-installation","movie_tag-2021-en","movie_tag-festival-2021-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Per Capita - PROYECTOR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proyector.info\/en\/work\/per-capita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per Capita - PROYECTOR\" \/>\n<meta property=\"og:description\" content=\"How to wake up a numb people who had everything, who had bought all the dreams that money can buy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proyector.info\/en\/work\/per-capita\/\" \/>\n<meta property=\"og:site_name\" content=\"PROYECTOR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/proyectorvideoartfestival\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T19:19:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proyector.info\/wp-content\/uploads\/2025\/11\/PCposter_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"731\" \/>\n\t<meta property=\"og:image:height\" content=\"1038\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROYECTOR_fest\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/\",\"url\":\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/\",\"name\":\"Per Capita - PROYECTOR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/proyector.info\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PCposter_web.jpg\",\"datePublished\":\"2025-11-26T19:18:44+00:00\",\"dateModified\":\"2025-11-26T19:19:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/#primaryimage\",\"url\":\"https:\\\/\\\/proyector.info\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PCposter_web.jpg\",\"contentUrl\":\"https:\\\/\\\/proyector.info\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/PCposter_web.jpg\",\"width\":731,\"height\":1038},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/work\\\/per-capita\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/proyector.info\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Obras\",\"item\":\"https:\\\/\\\/proyector.info\\\/works\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Per Capita\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/proyector.info\\\/en\\\/\",\"name\":\"PROYECTOR\",\"description\":\"Plataforma de Imagen en Movimiento\",\"publisher\":{\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/proyector.info\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/#organization\",\"name\":\"PROYECTOR\",\"url\":\"https:\\\/\\\/proyector.info\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/proyector.info\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-proyector_icono.png\",\"contentUrl\":\"https:\\\/\\\/proyector.info\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-proyector_icono.png\",\"width\":512,\"height\":512,\"caption\":\"PROYECTOR\"},\"image\":{\"@id\":\"https:\\\/\\\/proyector.info\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/proyectorvideoartfestival\\\/\",\"https:\\\/\\\/x.com\\\/PROYECTOR_fest\",\"https:\\\/\\\/www.instagram.com\\\/proyector_videoartplatform\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@proyector_fest\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/proyectorvideoart\",\"https:\\\/\\\/vimeo.com\\\/proyectorvideoart\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/proyector\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Per Capita - PROYECTOR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proyector.info\/en\/work\/per-capita\/","og_locale":"en_US","og_type":"article","og_title":"Per Capita - PROYECTOR","og_description":"How to wake up a numb people who had everything, who had bought all the dreams that money can buy","og_url":"https:\/\/proyector.info\/en\/work\/per-capita\/","og_site_name":"PROYECTOR","article_publisher":"https:\/\/www.facebook.com\/proyectorvideoartfestival\/","article_modified_time":"2025-11-26T19:19:56+00:00","og_image":[{"width":731,"height":1038,"url":"https:\/\/proyector.info\/wp-content\/uploads\/2025\/11\/PCposter_web.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PROYECTOR_fest","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proyector.info\/en\/work\/per-capita\/","url":"https:\/\/proyector.info\/en\/work\/per-capita\/","name":"Per Capita - PROYECTOR","isPartOf":{"@id":"https:\/\/proyector.info\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proyector.info\/en\/work\/per-capita\/#primaryimage"},"image":{"@id":"https:\/\/proyector.info\/en\/work\/per-capita\/#primaryimage"},"thumbnailUrl":"https:\/\/proyector.info\/wp-content\/uploads\/2025\/11\/PCposter_web.jpg","datePublished":"2025-11-26T19:18:44+00:00","dateModified":"2025-11-26T19:19:56+00:00","breadcrumb":{"@id":"https:\/\/proyector.info\/en\/work\/per-capita\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proyector.info\/en\/work\/per-capita\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proyector.info\/en\/work\/per-capita\/#primaryimage","url":"https:\/\/proyector.info\/wp-content\/uploads\/2025\/11\/PCposter_web.jpg","contentUrl":"https:\/\/proyector.info\/wp-content\/uploads\/2025\/11\/PCposter_web.jpg","width":731,"height":1038},{"@type":"BreadcrumbList","@id":"https:\/\/proyector.info\/en\/work\/per-capita\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proyector.info\/en\/"},{"@type":"ListItem","position":2,"name":"Obras","item":"https:\/\/proyector.info\/works\/"},{"@type":"ListItem","position":3,"name":"Per Capita"}]},{"@type":"WebSite","@id":"https:\/\/proyector.info\/en\/#website","url":"https:\/\/proyector.info\/en\/","name":"PROYECTOR","description":"Plataforma de Imagen en Movimiento","publisher":{"@id":"https:\/\/proyector.info\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proyector.info\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/proyector.info\/en\/#organization","name":"PROYECTOR","url":"https:\/\/proyector.info\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proyector.info\/en\/#\/schema\/logo\/image\/","url":"https:\/\/proyector.info\/wp-content\/uploads\/2025\/07\/cropped-proyector_icono.png","contentUrl":"https:\/\/proyector.info\/wp-content\/uploads\/2025\/07\/cropped-proyector_icono.png","width":512,"height":512,"caption":"PROYECTOR"},"image":{"@id":"https:\/\/proyector.info\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/proyectorvideoartfestival\/","https:\/\/x.com\/PROYECTOR_fest","https:\/\/www.instagram.com\/proyector_videoartplatform\/","https:\/\/www.tiktok.com\/@proyector_fest","https:\/\/www.youtube.com\/user\/proyectorvideoart","https:\/\/vimeo.com\/proyectorvideoart","https:\/\/www.linkedin.com\/company\/proyector\/"]}]}},"_links":{"self":[{"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/movie\/15707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/movie"}],"about":[{"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/types\/movie"}],"author":[{"embeddable":true,"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/media\/15706"}],"wp:attachment":[{"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/media?parent=15707"}],"wp:term":[{"taxonomy":"movie_genre","embeddable":true,"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/movie_genre?post=15707"},{"taxonomy":"movie_tag","embeddable":true,"href":"https:\/\/proyector.info\/en\/wp-json\/wp\/v2\/movie_tag?post=15707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}